Florida homeowners insurance is complicated, expensive, and often misunderstood. The myths floating around at backyard barbecues and Facebook groups are not just inaccurate, they are genuinely costing South Florida families thousands of dollars when storms hit or claims get filed. Here are six of the most damaging misconceptions, and what's actually true.
Myth 1: My Home Insurance Covers Floods
This is the most expensive myth in Florida, hands down. Standard homeowners insurance does not cover flood damage of any kind. Not from hurricanes, not from heavy rain, not from a backed up canal, not from storm surge. Flood coverage is sold separately, either through the National Flood Insurance Program or a private flood carrier.
In Hollywood and across Broward County, even homes in lower risk flood zones flood during heavy rain events. If you do not have a separate flood policy, you are uncovered. Period.
Myth 2: My Coverage Should Match the Market Value of My Home
Market value and replacement cost are two completely different numbers, and confusing them is one of the most common ways homeowners end up underinsured. Market value includes your land, your location, and the housing market. Replacement cost is what it would actually take to rebuild your home from scratch with current labor and materials.
In South Florida, where construction costs have spiked dramatically over the last few years, replacement cost is often higher than people assume. Insuring your home for its market value usually means insuring it for less than it would cost to rebuild, which triggers coinsurance penalties at claim time.
Myth 3: All Hurricane Damage Is Covered the Same Way
Florida home policies have a separate hurricane deductible that only applies once a named storm makes landfall and a hurricane warning is issued. This deductible is typically 2 to 5 percent of your dwelling coverage, which on a $500,000 home is between $10,000 and $25,000 out of pocket before your policy pays anything.
Wind damage from a non hurricane storm is treated differently and falls under your standard deductible. Knowing which deductible applies to which event is essential before storm season starts, not after.
Myth 4: My Older Home Cannot Be Insured
Florida carriers have gotten stricter about older homes, but uninsurable is not the same as harder to insure. If your home is over 25 years old, most carriers will require a four point inspection covering the roof, electrical, plumbing, and HVAC. If your roof is over 15 years old, you may also need a roof certification.
Homes that pass these inspections are insurable, often at competitive rates. The trick is working with an independent agent who knows which carriers have an appetite for older Florida homes and which ones do not. Citizens Property Insurance is also available as a last resort, though it should not be your first choice.
Myth 5: Filing a Claim Always Raises My Rates
Not every claim raises your premium, and not every claim follows you forever. In Florida, weather related claims (which insurers cannot fully prevent) are treated differently from at fault liability claims. Small claims under your deductible should not be filed at all. Large catastrophic claims may temporarily affect your renewal but often do not result in a permanent rate hike if you stay with the same carrier.
What does hurt you long term is filing multiple small claims within a few years. The threshold most carriers watch is two or more claims in a five year window, regardless of size. When in doubt, call your agent before filing and get a clear picture of what the claim will actually cost you.
Myth 6: I Can Wait Until a Storm Is Named to Get Coverage
Once the National Hurricane Center names a storm that could affect Florida, almost every carrier in the state issues a binding moratorium. That means no new policies can be written, no coverage can be increased, and no flood policies can be bound until the storm has passed. Flood policies also have a standard 30 day waiting period before they take effect, so even outside of storm season, last minute coverage is rarely possible.
The takeaway is simple. Review your coverage in May, before hurricane season starts on June 1. Waiting until the cone of uncertainty includes Hollywood is waiting too long.
The Bottom Line
Florida homeowners insurance is not the place to cut corners or trust internet myths. The right policy, with the right deductibles, the right replacement cost, and a separate flood policy, is the difference between a stressful inconvenience and a financial catastrophe.
At Marker Insurance, we have been helping Hollywood and South Florida homeowners navigate these exact issues since 2003. With over 100 carriers in our network, we can build coverage that actually fits your home and your budget. Call us at (954) 456-7505 or request a free policy review and let's make sure none of these myths are costing you.


